About

ABOUT

COMPANY PROFILE

We are an enrichment hub for children (aged 5 and above), to help build self-confidence, self-motivation and creative thinking amongst themselves.

We use a unique holistic development approach which helps children pick up learning in an effective, yet non-pressurizing way. 

Our founder, Miss Joyce Sim, had worked very closely with MOE officers from the Pre-School Unit on the New Integrated Curriculum with a Holistic Approach which has since been extended to the Primary Schools. She has been doing in-dept studies and researches on the Integrated Curriculum since 2002 and has designed several effective and well-received courses to meet the needs of today’s children.

We were nominated by Statutory Boards for:

Successful Entrepreneur 2011

SINGAPORE TOP 100 EXCELLENCE AWARD 2012

Our Mission

We aim to provide the highest quality education at affordable fees to benefit the children and their families in general.

We will subsidise the course fees of children from underprivileged families who are keen to improve themselves.

Our Objectives

• To bring out the best in each child.
• To help children become active, spontaneous and gracious learners who are mentally, socio-emotionally and physically healthy.
• To work closely with parents and encourage them to spend personal, quality time with their children at home and to ensure that all learning areas are taken care of.

PROFILE OF JOYCE SIM

• NIE-trained Early Childhood educator.
• Was the only educator recommended by MOE (Preschool Unit) to work as an evaluator at PCF HQ to advise its kindergartens on the New Integrated Curriculum. Had written a set of checklist and manual on the Integrated Curriculum during the course of work.
• Had implemented a Bridging Programme (a collaborative project with CDAC and Gan Eng Seng Primary School) for two years consecutively (2004 and 2005) to help K2 children get ready for P1.
• Had conducted a workshop for CDAC to improve the skills of their volunteer teachers on a Reading Programme (KidsRead).
• Had conducted LEAP (enrichment programme) at MacPherson Primary School and GreenRidge Primary School.
• Had developed and conducted two well-received Family Learning Workshops, one of which was subsidised by the collaborating primary school’s Family Education Fund.
• Had piloted an activity-based After School Programme for P4 students through CDAC at GreenRidge Primary School in April 2006. Had received positive feedback from its HOD, teachers, participating students and their parents.
• Was involved in MOE’s ‘Pre-school Curriculum Materials Development Project’ – Was the only professional outsourced by them to write part of the K1 and K2 lesson plans based on the new curriculum guidelines. (The lesson plans are currently being used by PCF kindergartens.)